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​Welcome to the forty-seventh edition of 'Email Made Easy.'

And 👋 to the first-time readers joining this week. If you're new here, be sure to follow me on Twitter where I tweet daily about email marketing and strategies to help grow your business.

Now, onto today's content...

This Week's Top 5

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Jeff Felten 📫 @HeyJeffFelten Got a lead magnet? Great. Then what? Here's a welcome sequence formula you can add to follow up your lead magnet: (it's worked well for my clients) 📧 Welcome Email • deliver lead magnet • no CTA ⇣ wait 1 day ⇣ 📧 The Secret Email • help them use the lead magnet •… https://twitter.com/i/web/status/1705182064167788735 7:27 AM • Sep 22, 2023 6 Retweets 95 Likes Read 11 replies

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My take: Creating a strong lead magnet is the key to getting new subscribers. But the emails you send right after someone downloads your lead magnet is what builds trust. Jeff Felten shared the welcome sequence he uses with his clients.

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Nicolas Cole 🚢 @Nicolascole77 Wrong questions: • Which platform should I pick? • What's the best time of day to post? • Which is better: short-form or long-form? Right questions: • Who do I want to help? • What do they need help with? • How can I help them the most? The medium is irrelevant. 8:30 AM • Sep 23, 2023 8 Retweets 96 Likes Read 17 replies

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My take: Nicolas Cole reminded us what are the right and wrong questions to ask yourself when trying to frame your messaging.

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Joe Portsmouth 🧲 @joe_portsmouth There's a reason why we keep watching the same movies over & over again. It's because of The Hero's Journey storytelling framework. Here's how this 12-step formula worked its magic in Harry Potter & The Sorcerer's Stone (and how you should use it in your copywriting): 8:15 AM • Sep 14, 2023 12 Retweets 106 Likes Read 32 replies

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My take: Telling stories in your emails is the key to keeping readers hooked. Joe Portsmouth gave a really cool breakdown of how this was done in a Harry Potter movie (and how you can replicate it in your own copy).

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OCEAN 🌊 | Email Marketing & Funnels @theoceanmaria I made $200,000 online by age 25 with email marketing 💌 If I had to start all over again, here’s 5 mistakes I would avoid: [THREAD] 👇 12:32 PM • Sep 12, 2023 5 Retweets 35 Likes Read 6 replies

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My take: Love this thread by Ocean. I've encountered many of these same mistakes when starting my career in email (especially when it comes to not segmenting your list).

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Matt McGarry @JMatthewMcGarry People need to stop valuing newsletter opens and clicks at the same rate. Here's what I mean: - Subscriber source #1: $1 CPL, 50% open rate, 1% CTR - Subscriber source #2: $2 CPL, 35% open rate, 8% CTR Most people assume source #1 is better because of the lower CPL, and… https://twitter.com/i/web/status/1704131338708861227 9:52 AM • Sep 19, 2023 0 Retweets 55 Likes Read 11 replies

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My take: Using open rates as the key metric you track? Stop doing that. Clicks, conversions, and revenue are a far better gauge on how your email program is performing. Matt McGarry educated us on some of the metrics to pay attention to.

Partner Spotlight

Struggling to write good copy in your emails that convert into sales? Think you can't write storytelling emails because you have no good stories to tell?

My friend, Joe Portsmouth, just launched his brand new course called the "Storywriting Playbook" that teaches you how to build an engaged and loyal customer base by writing compelling stories that sell (even if you're new to copywriting)!
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And Joe is so confident that his course delivers on its promise to help you make more money online, he offers a 30-day money-back guarantee.
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Make sure to act now. This course closes tonight at midnight EST (and Joe plans to up the prices when he opens it back up).

​Click here to start writing better copy and make more sales from your emails*.

BTW, if you're interested in being featured here or want to cross-promote your own newsletter, reply to this email and let me know.

And when you're ready, here are three ways I can help YOU grow 🚀:

1. Just getting started and looking for a guide on building and monetizing your email list?
   >> Use my Followers to Buyers Checklist​
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2. Want custom 1:1 support? Get advice or feedback on your email program. Ideas for topics include: list building, welcome sequences, automations, list segmentation, or content help.
   >> Schedule a 60-minute Power Session​
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3. Searching for free daily email marketing tips?
   >> Follow Me on Twitter​

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I hope you found this week's content valuable! If not, feel free to hit the unsubscribe button below. I promise not to take it personal.

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Have a good weekend, y'all. Check ya next Saturday ✌️.

-- Jeff

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