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​Welcome to the forty-eighth edition of 'Email Made Easy.'

And 👋 to the first-time readers joining this week. If you're new here, be sure to follow me on Twitter where I tweet daily about email marketing and strategies to help grow your business.
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Quick note... I won't be sending out a newsletter next Saturday. I'll be at a work conference most of the week and then spending a little bit of unwind time in Brooklyn 🗽.
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Now, onto today's content...

This Week's Top 5

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Jeff Felten 📫 @HeyJeffFelten Email marketing advice on Google sucks. I never found any of it helpful. And I'm sure you've felt that too. So how are you supposed to do email when there's no good advice? Follow these 9 email marketing secrets for creators (You won't find this on Google): ⇣ •••••… https://twitter.com/i/web/status/1707104086712070336 2:45 PM • Sep 27, 2023 1 Retweets 14 Likes Read 2 replies

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My take: Check out these real-life email marketing examples from Jeff Felten. It's the kind of stuff you won't find on Google, just from someone who has years of experience in the industry.

*****

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Joe Portsmouth 🧲 @joe_portsmouth Whenever I don't know what to write... I fall back on the same 5-step storyselling system. I've used this system over the years to help me generate over $50,000,000 in revenue for the brands and clients I've worked for. Here's the system that any entrepreneur could implement: 8:15 AM • Sep 28, 2023 5 Retweets 52 Likes Read 17 replies

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My take: Find yourself stuck when it comes to writing emails? Joe Portsmouth shared his 5-step framework that's based on addressing pain points and offering solutions vs. hard selling.

*****

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ConvertKit @ConvertKit Email marketing can be the most powerful tool in your business.   But only if you use it correctly.   Here are 25 best practices when it comes to email marketing 🧵 3:30 PM • Sep 27, 2023 1 Retweets 7 Likes Read 1 replies

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My take: New to email marketing or looking for a refresher on some of the basics? This thread by ConvertKit has got you covered!

*****

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Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond Copywriters, Here's a table on the art and science of crafting persuasive headlines. Each headline type taps into a different emotional and cognitive response so you can appeal to your audience effectively. Bookmark this! 4:44 PM • Sep 27, 2023 35 Retweets 229 Likes Read 7 replies

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My take: Chase Dimond shared a pretty nifty graph that gives examples of different headline types, along with the reasons on why they work.

*****

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Alessio @alematit My first Lead Magnet got me: 20x ROI in 48 hours • I spent $38 • I got $734 in sales • 328 newsletter subs Here is the 11 step-by-step breakdown I've followed: (A→Z MASTER GUIDE with $ costs & results)… https://twitter.com/i/web/status/1707379940923002981 9:1 AM • Sep 28, 2023 7 Retweets 129 Likes Read 41 replies

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My take: Alessio broke down how he created and promoted his first lead magnet. Building a strong email welcome sequence played a big part in the success of his initial launch.

Partner Spotlight

Chris Orzechowski's email list is one of my favorites. His writing style is highly entertaining and the emails keep you engaged.

If you don't believe me, sign up here for free and find out for yourself (you'll also get his book 'Make It Rain' for free when you join his list).

Anyways, another book that Chris wrote more recently is all about getting new clients WITHOUT having to send cold emails.

​The book is called Client Acquisition*.

It's PACKED with value and he only charges $5 for it. Honestly, he could easily turn it into a course or webinar and charge hundreds. Be sure to check it out!

BTW, if you're interested in being featured here or want to cross-promote your own newsletter, reply to this email and let me know.

And when you're ready, here are three ways I can help YOU grow 🚀:

1. Just getting started and looking for a guide on building and monetizing your email list?
   >> Use my Followers to Buyers Checklist​
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2. Want custom 1:1 support? Get advice or feedback on your email program. Ideas for topics include: list building, welcome sequences, automations, list segmentation, or content help.
   >> Schedule a 60-minute Power Session​
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3. Searching for free daily email marketing tips?
   >> Follow Me on Twitter​

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I hope you found this week's content valuable! If not, feel free to hit the unsubscribe button below. I promise not to take it personal.

But if you are enjoying this newsletter, please consider sharing it with one person.

Have a good weekend, y'all ✌️.

-- Jeff

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