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​Welcome to the twenty-fifth edition of 'Making Money with Email.'

I'm back in action this week. The family roadtrip was a success! And minimal tears from my 1-year old during the long drive. Reminder to take some time away from business to recharge... it does wonders to your creativity.

Now, onto today's content...

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This Week's Strategy

Estimated read time: 3 minutes

I have a confession to make... I sign up for a ton of free lead magnets.

If you're a marketer and you're offering up a lead magnet, I'm probably on your list.

Some of the lead magnets ARE really valuable to me. But as an email marketer, I actually enjoy going through the sales funnel and email automations to study what others are doing.

Most of the emails I continue to receive from these marketers make it to my inbox BUT there's a good chunk that end up going right to my spam folder.

And it's easy to see why.

The ones landing in my spam folder are very generic.

No personalization. Don't provide any value. The type of email I would probably delete right away without even reading.

But the ones that are making it to my inbox... they're obviously doing something right.

They're sending quality emails that are relevant to their audience and are producing more 'positive signals' because of this.

Wondering what these magical 'positive signals' are how they can help you get more emails to the inboxes of your subscribers?

Let's break it down in today's email...

Inbox vs. spam folder placement

Mailbox providers (aka Gmail, Hotmail, Yahoo, etc) have a job to protect their recipients' inboxes by only allowing them to receive emails they WANT to read. And keeping out mail that the reader might consider junk or of no value to them.

Each mailbox provider (MBP) has their own proprietary algorithm to decide what is considered a "spam" email and what's not. When you hit send on your email campaign, MBPs track dozens of positive and negative 'signals' to decide where your email should land.

We'll talk about the negative signals next week, this week I want to focus on those positive signals.

What are the positive signals?

Some examples of positive signals are:

• opens
• clicks
• replies to the emails you're sending
• someone forwarding your email to a friend
• someone adding you to their address book
• the amount of time someone reads your email for
• someone dragging your email out of the spam folder and into their inbox

This is exactly why you see so many people ask you to reply to their welcome email. Every reply they get to their email is a positive signal and boosts their chances of future emails getting into your inbox.

Getting more positive 'signals' for your emails

As mentioned earlier, the more positive signals you're emails receive, the more likely you are to have your emails land in the inbox.

Here are a few pointers on how to increase these positive signals:

1. Use intriguing subject lines that will make your readers NEED to open the email and find out more
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2. Try to include a few links in your emails. If you're selling something in your email, link out to a landing page instead of including tons of sales details in the email. In the case of a newsletter (like this one), curate some relevant links to increase click rates.
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3. Ask for a reply in the first email you send to a new subscriber. This can be as simple as asking the reader to reply "yes" to let you know they received the email OR something a bit more creative, like offering to send a freebie to anyone who replies to the email.
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4. Create great content. Email read time is important. The longer someone spends reading your email, the better. So make sure you're sending content that is relevant to your audience and keeps them entertained.

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That's it for this week! If you enjoyed learning deliverability strategies like this, let me know by clicking here. This will let me know that you're interested in learning more about this type of content in the future.

And know that I'm always here for ya if you have any questions on applying this strategy in your own business. Just reply to this email or DM me on Twitter!

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Links Worth a Click

Virgil Brewster built an education company from $0 to $10M in 4 years. Now, he shares lessons of his journey and how you can monetize your mind with courses in his free newsletter. I've really been enjoying his content. Check it out here!

Jeff Felten warned of 8 Welcome Email mistakes that can hurt your first impression.

Molly Lye shared 7 proven tips to help you sell with your words.

Jens Lennartsson showed how he added 1500+ subscribers in one month to his weekly newsletter.​
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And when you're ready, here are three ways I can help YOU grow 🚀:

1. Need a 1:1 brainstorm session to get your email program unstuck or help you get started?
   >> Schedule a 1:1 Clarity Call​
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2. Need help with developing & strategizing, including an actionable plan to drive more revenue from your email list?
   >> Apply for a Deep-Dive Consultation​
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3. Looking for free daily email marketing tips?
   >> Follow Me on Twitter​

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I hope you found this week's content valuable! If not, feel free to hit the unsubscribe button below. I promise not to take it personal.

But if you are enjoying this newsletter, please consider sharing it with one person.

Have a good weekend, y'all. Check ya next Saturday ✌️.

-- Jeff

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